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Email Marketing/Automation Specialist

Minnesota - Marketing

Hollstadt Overview

Hollstadt Consulting is a management and technology consulting firm dedicated to placing professionals at engagements where they will excel. When you work with us, you'll work with a refreshingly real company led and staffed by seasoned experts who are also down-to-earth, good people. We're committed to treating you with respect and helping you achieve your career aspirations.

Since 1990, Hollstadt has been a trusted partner to more than 150 domestic and global companies and has successfully completed over 2,000 projects. Our continued growth has created challenging and rewarding opportunities for accomplished IT and Business Consultants. Hollstadt Consulting is an equal opportunity employer including disability/veteran.


Job Description

The Email Marketing/Automation Specialist will closely collaborate with creative, content, IT teams and digital marketing project manager – ensuring successful execution of email marketing campaigns through marketing automation and account based marketing platforms – driving traffic to website, and affiliate microsites. This role will support consumer journeys and digital experience campaigns with cross functional stakeholders, while deploying best practices across all experiences within the email marketing and automation segment. The ideal candidate will have a proven track record in consumer journey set up, data extension configurations as well as project prioritization and on time delivery of high quality work.


Required Skills:

  • Education: Bachelor’s degree, or equivalent experience
  • Experience: 3+ years of email marketing experience required. 2+ years of experience building emails, working with templates and deploying email campaigns
  • Systems: SalesForce/Pardot, Marketo, DemandBase, Google Analytics
  • Strong knowledge of Microsoft Excel and/or Google Docs
  • Experience with Agile methodology (preferred)
  • Bachelor’s degree in Marketing or relevant discipline
  • Minimum 2-3 years of experience in Salesforce Marketing Cloud & Pardot
  • Excel & Google Sheets experience (pivot tables, data filtering, data ingestion and extraction, etc.)
  • Experience in marketing project management (PMP nice to have, not required.)
  • Highly organized with strong attention to detail while operating under tight and competing deadlines; ability to prioritize work
  • Creative, strategic and analytical thinker; ability to think through options and present ideas
  • Great communication and interpersonal skills; ability to facilitate teams and exert influence
  • Resilient, collaborative, flexible, innovative.

Responsibilities:

  • Work with cross functional teams to support their Email Marketing and Automation activities in Salesforce and Pardot. This includes the following:
    • Consumer journey set up and QA
    • Email set up and QA
    • Data/Form extension set up and QA
  • Build and deploy email marketing campaigns and own Workfront/JIRA projects associated with each effort
  • Build, maintain, prioritize and adjust timelines to ensure successful and timely delivery of email marketing activities
  • Work cross-functionally with the digital team and the digital marketing project manager to evaluate initial project requests and manage any subsequent change requests, including impact to timelines and project logistics
  • Keep positive, clear and open lines of communication between teams and project stakeholders




Benefits + Perks

Comprehensive Benefit Plan

Hollstadt offers a competitive and comprehensive benefit package which includes Medical, Dental, Vision, Long Term/Short Term Disability, and Life Insurance. With three different medical plans to choose from, you can enroll in the coverage you need from single to family, or anywhere in between!

Remarketing Process

Hollstadt is based on retention and relationships. We get to know your strengths and career wishes throughout your assignment and then start remarket discussions 6-8 weeks prior to your end date. By being proactive, we are able to keep your down time between assignments as short as possible, unless you choose otherwise.

Professional Development

Hollstadt offers free bi-weekly training courses for our consultants as well as on-demand access to past sessions through our consultant portal. Trainings give our consultants the continuing education they need to excel on their projects.

401k + Matching

One popular benefit is our 401(k) match on the first 4% of your contributions. Hollstadt wants to help you reach your long-term financial goals and understands that planning for your future is critical. Consultants also have access to support from a Financial Advisor.

Bonus Opportunities

We appreciate and reward loyalty. Join Hollstadt, stay for 5 years, and we’ll give you a $5,000 Longevity Award bonus! Additionally, we know great talent knows other great talent. If you are on contract with Hollstadt and refer one of your connections who gets placed, we’ll pay you $1,000!

Ongoing Support & Networking

We have made a significant investment in building a support program for our consultant team - so you never have to feel like you are going it alone. We also have a Consultant Coach program which acts like a 'work buddy' to provide a safe ear for questions or concerns at your client site.